1. The new management proposes the following measures to improve the club new players will be bought ticket prices will be lowered, perhaps as much as 10% the quality of refreshments inside the ground will be improved every attempt will be made to improve security, particularly outside the ground before matches. 2. Michael Pearson, the company's owner, said "I think the problem has a lot to do with attitudes and levels of motivation throughout the company it's about morale."